Instagram & Facebook Ads – Targeted Advertising for Business Growth
Seoza marketing agency is a team of creative and talented specialists that increase their knowledge in Facebook and Instagram advertising algorithms every day because everything is changing so fast in our world. We know how to make management of your social media accounts efficient and profitable. Turning your target audience into your clients is easy with our marketing agency.
Not sure what will give you the desired result?
Send your number and our manager will contact you as soon as posible!
Our cases
Google Ads Campaign Setup for Entrance Repair Service
PPC
Client:
A company specializing in entrance repairs for apartment buildings in Kyiv
Goal:
Attract new clients for entrance repair services through website launch and Google Ads campaigns
Task:
Create a website and set up Google Ads campaigns to achieve the target conversion cost
Budget:
2,190 UAH
Result:
235 clicks, average conversion cost – 243 UAH
Optimization of Google Ads for a Company in the Accounting...
PPC
Client:
A company in the accounting industry
Goal:
Increase the number of leads and reduce their cost by optimizing the Google Ads account
Task:
Conduct an audit of the advertising account, identify and fix technical errors, optimize...
Budget:
22,065 UAH
Result:
517 leads with an average cost of 88.97 UAH
YouTube Ads Launch and Optimization for a Business Funnel
PPC
Client:
Business funnel targeting a B2B audience
Goal:
Acquire registrations through YouTube ads with an average conversion cost of up to 100 UAH
Task:
Launch YouTube ads from scratch, set up conversion tracking for the funnel, and optimize campaigns...
Budget:
Test phase: 10,000 UAH, Total budget: 36,881 UAH
Result:
349 registrations with an average conversion cost of 105.68 UAH
Google Ads Case Study – Setup & Optimization for a Beauty...
PPC
Client:
An online cosmetics store on the Prom.ua platform
Goal:
Reduce conversion costs, achieve the set KPI (maximum 50 UAH per conversion), and increase the...
Task:
Optimize existing Google Ads campaigns, create new conversion-focused campaigns, replace...
Budget:
20,578 UAH over two months
Result:
Average conversion cost: 43.79 UAH, Total revenue: 109,000 UAH
Setting up and optimizing Google Ads for a budget...
PPC
Client:
Online store of budget cosmetics
Goal:
Create effective advertising campaigns in Google Ads to increase sales and achieve an acceptable...
Task:
Set up Google Ads from scratch to attract B2C and B2B clients, optimize campaigns to reduce...
Budget:
69,500 UAH (approximately $1,500)
Result:
1,581 purchases with an average conversion cost of 33 UAH
Scaling a Business with YouTube Ads
PPC
Task:
Scaling two funnels through YouTube Ads
Goal:
Increasing subscriptions for the marathon
Total spent budget:
88,411 USD
Average cost per conversion:
1.33 USD
Cross-audience exclusion:
The effort to reduce duplication proved less effective, which helped refine the strategy for the...
Promotion of a business YouTube channel — +100K subscribers
PPC
Client:
YouTube business channel focused on business, investments, and scaling
Goal:
Increase the number of subscribers from the initial 61K to over 100K while maintaining the average...
Task:
Enhance visibility and attract a target audience using YouTube advertising tools
Budget:
$27,313 over 2.5 years
Result:
+100K new subscribers, average cost per subscriber – $0.26
SEO optimization of a media website from Central Asia
SEO
Client:
Media website in Central Asia
Goal:
Improve visibility and attract more traffic from organic sources and news aggregators
Task:
Enhance the technical optimization of the website and assist authors in improving content for...
Project duration:
6 months
Fallstudie: Bettwäsche-Produktion
PPC
Task:
Create a landing page with a different assortment and limited price, available only today and for...
After the initial setup:
The cost of one lead was $4.96
Average price per lead:
The cost of the lead dropped to $2.23
Result:
A new channel for attracting clients, achieving target goals, and optimizing costs
E-commerce Project
PPC SEO
Task:
Ensure the fastest traffic influx and continuous increase in orders
Traffic before promotion:
We were at the beginning of the website's life cycle, so traffic was low
Traffic after promotion:
Currently, the site receives more than 10,000 unique visits per month
Result:
Fast traffic and orders come in every day
Google Ads Campaign Setup for an Apartment Entrance...
PPC
Client;
A company specializing in renovating entrances of apartment buildings in Kyiv
Goal;
Attract new clients to order entrance renovations through a newly launched website and Google Ads...
Tasks;
Create a website and set up Google Ads campaigns to achieve the target cost per conversion
Budget;
2,190 UAH
Result;
235 clicks with an average cost per conversion of 243 UAH
Google Ads Optimization for an Accounting Services Company
PPC
Client;
A company in the accounting sector
Goal;
Increase the number of leads and reduce their cost by optimizing the Google Ads account
Tasks;
Conduct an audit of the ad account, identify and fix technical errors, optimize campaigns, and...
Budget;
22,065 UAH
Result;
517 leads at an average cost of 88.97 UAH per lead
Google Ads Setup for Anti-Detect Browser Installation
PPC
Client;
A company developing an anti-detect browser for Windows and macOS
Goal;
Maximize the number of software installations among users interested in using an anti-detect browser
Tasks;
Set up a Google Ads campaign, audit the landing page, and optimize for higher conversions
Budget;
99,316 UAH
Result;
1,089 installations with an average cost of 78.73 UAH per installation
Launching and Optimizing YouTube Ads for a Business Funnel
PPC
Client;
A business funnel targeting a B2B audience
Goal;
Drive registrations through YouTube ads with an average cost per conversion of up to 100 UAH
Tasks;
Launch YouTube ads from scratch, set up conversions for the funnel, and optimize ad campaigns to...
Budget;
Test budget – 10,000 UAH; total budget – 36,881 UAH
Result;
349 registrations with an average cost per conversion of 105.68 UAH
Google Ads Setup and Optimization for a Cosmetics Website
PPC
Client;
An online cosmetics store on the Prom.ua platform
Goal;
Reduce the cost per conversion, achieve the set KPI (maximum 50 UAH per conversion), and increase...
Tasks;
Improve existing Google Ads campaigns, create new conversion-focused campaigns, replace...
Budget;
20,578 UAH over two months
Result;
Average cost per conversion – 43.79 UAH, total revenue – 109,000 UAH
Einrichtung und Optimierung von Google Ads für einen...
PPC
Client;
An online store specializing in budget cosmetics
Goal;
Create effective Google Ads campaigns to increase sales and achieve an acceptable cost per...
Tasks;
Set up Google Ads from scratch to attract both B2C and B2B customers, optimize campaigns to reduce...
Budget;
69,500 UAH (approximately $1,500)
Result;
1,581 purchases with an average cost per conversion of 33 UAH
Scaling a Business with YouTube Ads
PPC
Task;
Scaling two funnels through YouTube Ads.
Goal;
Increase subscriptions to the marathon.
Total Budget Spent;
$88,411
Average Cost per Conversion;
$1.33
Audience Cross-Negation;
Proved less effective in reducing duplication, leading to improvements in future strategies.
SEO Optimization for a Central Asian Media Website
SEO
Client;
A media website in Central Asia
Goal;
Increase visibility and attract more traffic from organic sources and news aggregators
Tasks;
Improve the website's technical optimization, assist content creators in enhancing their content...
Project Duration;
6 months
Promoting a Business YouTube Channel – +100K Subscribers
PPC
Client;
A business-themed YouTube channel focused on business, investments, and scaling.
Goal;
Increase subscriber count from 61K to over 100K while maintaining an average cost per subscriber...
Task;
Enhance visibility and attract the target audience using YouTube advertising tools.
Budget;
$27,313 over 2.5 years.
Result;
+100K new subscribers with an average cost per subscriber of $0.26.
Bed Linen Production Case
PPC
Task
Create a landing page with a different assortment and a limited price that is valid only today and...
After the first settings
Cost per lead was $ 4.96.
Average price per lead
Cost of the lead dropped to $ 2.23.
Result
New channel for attracting customers, reach target volumes and optimize the cost.
E-commerce Project
PPC SEO
Task;
Ensure the fastest possible inflow of traffic and a constant increase in the number of orders.
Traffic before promotion;
We were at the start of the website life cycle, so traffic numbers were few
Traffic after promotion;
Currently, the site receives more than 10,000 unique visits per month
Result;
Fast traffic and orders coming on a daily basis
Our Advantages
Do you think advertising on social networks is expensive? Compare with outdoor advertising!
Our Advantages
Do you think advertising on social networks is expensive? Compare with outdoor advertising!
It is crucial to conduct proper optimization of your brand’s marketing activities and ads in correspondence with the algorithms of Facebook and Instagram. SEOZA provides high-end Facebook advertising services and the best Instagram ads services on the market. Our b2b digital marketing agency will make sure that you understand Facebook and Instagram advertising processes and use only those services that bring results for your unique case.
We provide you with precise data and advise what exactly is to be done in order to earn more. With the help of analysis, we will give you an effective ads strategy for your brand. Seoza agency does not interfere with your money for buying links. Our service adjusts the whole process so that our clients can do everything according to a precise ads plan and do not spend more time and money on things that are unnecessary. We are an honest and transparent agency that will make your Instagram and Facebook ads work successfully.
Advantages of Facebook and Instagram Ads
Advantages of Facebook and Instagram Ads
- Possibilities. Thousands of your potential clients are surfing Instagram, TikTok, Facebook, Telegram, and other social networks and are still unfamiliar with your brand. We will introduce you to them.
- Reputation. We will help you to build a solid reputation. Your clients will contact you directly in your group for any questions. Our agency gives things that are necessary to our clients and nothing that is not needed.
- Efficiency. Having started an ad campaign, you will get a dynamic growth of potential customers on your website or in your group. We do not offer things that are not necessary to our clients just to make more money.
- Research. Our agency conducts complex marketing research of the niche and rivals to reach the best results. This helps to find out strategy mistakes and market positioning. You will receive valuable recommendations based on our research.
- Planning. You will receive a strategy action plan with clear priorities and control points. Seoza agency does not work with your money but presents the realization plan for your success.
- Settlements. We will adjust all the necessary settlements for leading business via Facebook, Telegram, Instagram, and other social networks. Seoza agency adjusts the process so you can do everything independently without spending unnecessary sums of money.
- Reports. Our service provides full reports about the budget and fulfilled aims. Transparency and honesty are among the main priorities in our work.
FAQ
What is the price for social network ads, and what it depends on?
The price of social network ads differs because different approaches are applied to various networks. To find out your personal quote, contact our Seoza agency team, and we will present it according to your specific story. It will be honest and transparent.
How soon can I expect a result from social network advertising?
If you choose a reputable advertising agency helper, you will instantly see the fruits of Instagram, Facebook, and other social platforms advertising. Seoza agency will conduct an analysis of your brand and target audience and provide management recommendations and strategies to reach the best results as quickly as possible. The success story of your brand will rapidly develop with us.
What budget should I plan and what is the process of ads budgeting in social networks?
The budget of your advertising campaigns depends on your brand’s case and story. Seoza agency does not work directly with your money but helps you to understand how you should spend it on ads in order to earn more. We will lead your brand to successful management and advertising.
What goods and services is it possible to advertise via social networks like Facebook, Instagram, etc.?
Nowadays, it is possible to advertise any goods and any services via social media networks. Moreover, it is necessary to advertise them via social media platforms because this is the easiest way to reach your potential customers. People spend tons of time watching Instagram stories and reading Facebook posts, so with proper advertising management you can sell anything via social networks.
What affects Price and terms
Audience Targeting Complexity:
Narrower audience targeting increases costs. Specific demographics, interests, and behaviors can raise prices.
Ad Placement
Choice of placement across Facebook, Instagram, Stories, or Marketplace affects cost. Some placements are more expensive due to visibility.
Time of Year
Advertising costs can spike during high-competition periods like holidays or sales seasons due to increased demand.
Ad Quality and Relevance
High-quality ads with strong relevance scores engage better and can reduce costs. Poor performance increases expenses.
Bidding Strategy and Budget
Your bid strategy (cost per click, cost per impression) and budget settings directly influence how much you'll pay.
Creative Format
Using videos, carousel ads, or dynamic ads can affect costs differently than standard image ads due to varying engagement levels.
What is included in the service
Audience Research and Segmentation, Ad Content Creation
Managing your ad budget efficiently to maximize return on investment (ROI)
Setting up conversion tracking to measure the effectiveness of your ads
Overseeing the day-to-day management of your Instagram and Facebook ad campaigns
Creating custom audiences from your existing customer data and website visitors
Providing detailed reports and actionable insights on campaign performance
Do you need a productive targeted Ads? Then come to us!
Leave an application, do not waste your time
Reviews
SEO spesialist for SaaS
Upwork
I highly recommend Leonid as an SEO expert for promoting SAAS websites. He quickly initiated the implementation process and provided valuable recommendations for our promotion strategy. He offered clear explanations of what needed to be done and why.
14.02.2024
Marketing campaigns for the mobile app in Google Play and Facebook ads
Upwork
I was extremely satisfied with the Work Leonid and his team did. T\He is proficient, actively reaches with the ideas and initiatives, provides timely updates, and is up to date with everything that is going on with the project.
I would also like to note that he has a very good understanding of key metrics to be tracked to assess the performance of the marketing campaign.
14.02.2024
SEO for marketing freelancer
Upwork
I really enjoy working with Leonid, he is a real expert in SEO, so be sure he can help you generate organic traffic to your website. He also explains every step of your cooperation in detail, so you clearly understand what’s going on. He delivers all milestones on time with a proper report of what was done and what results in we expected. So I highly recommend working with Leonid.
14.02.2024
Backlink Building
White Hat Only
Excellent work. Good communications and produced excellent results.
14.02.2024
Targeted Ads on Facebook and Instagram
Vadym Badyga
We have been working with the SEOZA team for a very long time. I can recommend them as true professionals in their field. We are very satisfied with the result, we got a lot of targeted leads.
22.11.2022
Facebook ADs and SEO
Artem Malchenko
The project is launched and successfully generates applications. Leonid is always in touch, gives recommendations on the Facebook account and my website. I am very satisfied with the cooperation at this stage. Thank you, everything is done with high quality and conscientiously
18.09.2022
Youtube Ads
Anastasia Budnik
The work was carried out at the proper level, we received answers to all our questions, as well as a lot of advice on the development of the channel and work on advertising. Satisfied, thanks!
30.08.2022
SEO for service website
Andy Taylor
SEOZA are true professionals who will definitely help you make your business sell. The work is absolutely transparent and of high quality. I received a lot of ideas and recommendations for the development of my site, as well as a tangible result from the promotion. Thanks a lot!
12.07.2022
SEO optimization of online store
Artem Kornienko
Thank you for optimizing my online store. I really like the focus on profit, and not just traffic numbers. The work was done both with internal and external optimization. Always answered any questions and helped to solve any problems. I recommend cooperation!
02.03.2022
SEO optimization
Tomas Adams
I really enjoy working with Leonid, he is a real expert in SEO, so be sure he can help you generate organic traffic to your website. He also explains every step of your cooperation in detail, so you clearly understand what’s going on. He delivers all milestones on time with a proper report of what was done and what results in we expected. So I highly recommend working with Leonid.
12.01.2022
Targeted Advertising And How It Works
“Target” means “aim” in other words. Thus, targeted advertising is a way to promote goods and services in the World Wide Web that allows showing ads to a specific target audience. This includes making special settlements in social networks (Facebook, LinkedIn, Instagram, Pinterest, TikTok, etc.), website and application parameters.
Targeted advertising in Instagram, Telegram, TikTok, Facebook, LinkedIn, and other social media allows separating target audiences and showing ads only to them.
An example: you are advertising goods for animals. Obviously, you have to target the audience that has furry friends. In case you sell a mobile gaming app, you should orient at teenagers who love gaming and will download your application on their smartphones.
The targeting ads mechanism works on choosing network users who will be really interested in your advertising offer in the mass of all network users. If you show your brand’s ads to your target audience, you will gather more likes, watches, and conversions than if you orient on all users. Your targeting strategy must be precise to create masterpieces oriented specifically to your audience. As a result, your campaign efficiency will increase.
How Does It Work?
For example, you are selling sports nutrition. Your aim is to find users who: take care of their health, want to lose or gain weight, and train at fitness-centers and sports sections. Everybody is registered on social networks nowadays, like these:
- TikTok
- Telegram
- Instagram and Facebook are among the most cutting-edge social media platforms in the context of target advertising.
Another example: you are selling flowers. Seasons matter for such a business greatly. Thus, you can define your potential customers according to various holidays like Mother’s Day, Veteran’s Day, Memorial Day, etc. It is also necessary to separate corporate customers and bouquets for events like weddings and birthdays.
The target audience is defined according to specific patterns that are later transferred into your ad campaign.
Types of Advertising Settlements for Audience
Each advertising network allows different settings (for example, Facebook audience targeting can differ from Pinterest audience aiming). It is possible to adjust their settings according to:
- age (choose specific age categories like teens, students, working people, and pensioners);
- gender (you can adjust your audience to be only males or only females; you can adjust both as well, then people who did not specify their gender will see your Instagram and Facebook ads as well);
- interests (obviously, a grandpa and a student will search for different things online, pet lovers, gardeners, tourists, and businessmen will have different preferences) ;
- devices (it is also possible to make advertising set-ups according to the device your target audience tends to use more often);
- behavior (Seoza agency will help you to study the behavior of your target audience to be able to understand it better);
- marital status (agree that, for example, an unmarried woman will have different interests than a young mother);
- income level (this is another crucial setting that will help your business to succeed);
- education (this parameter works to orient people with specific professions and needs accordingly);
- weather (another valuable parameter: for example, it can help to advertise medicines from cold when the temperature is low and the weather is bad);
- location (this setting helps to target Facebook and Instagram audiences according to their geo-location and help your potential clients nearby to find your brand quicker), etc.
Advertising platforms gather traffic via various sources. They segment the base according to your targeting settings with the help of Cookies. Cookies are tiny files carrying data about users’ actions or purchases.
When you start, for example, Instagram advertising, traffic targeting allows adjusting to a suitable audience. Instagram analyses everything it can up to the things around users when they switch on a camera on their devices. Lots of data is provided by users themselves during registration (age, preferences, gender, beliefs, etc.). Publications with pinned geo-locations are also analyzed.
Choose the time when and for how long your advertising campaign will be shown. You can use pre-set options or adjust these parameters on your own.
Kinds of Ads on Social Networks
The main ways to place your ads on social networks are:
- targeted ads (creating advertisements that will be interesting for people your brand is oriented at);
- creation and leading of your own groups and communities (this will lead to gathering your target audience in one place);
- work with brand referencing (managers can spend time referencing your brand in other groups or communities);
- placement of advertising posts in various publics (writing interesting content that is suitable for the topics on different publics and deals with your ads);
- cooperation with bloggers (they can advertise your brand in their Instagram carousels or Facebook stories; you can choose a paid collaboration or supplying your products for their video reviews);
- retargeting (finding the users that watched your ads but did not buy anything), etc.
Your ads can be presented in various ways. A Facebook or Instagram ads manager can be in charge of these things. The more creative you go, the more audience you will attract. Usually, people tend to skip long reads. They are more fond of:
- Short Posts
Do not forget that they should be written creatively and make your potential client curious to learn more about your brand. Short, informative, and amusing stories are something everybody appreciates in advertising posts.
- Infographics
Most people perceive visual information most of all. Simple but easily understandable schemes work perfectly well for Instagram and Facebook ad targeting. Be as simple as possible. Make everything look intuitive and clear from first sight. The infographics should feature your brand’s color to be imprinted in the memory of your target audience.
- Banners and Photo-sets
Beautiful photos and banners that convey the idea of your brand are suitable for Instagram carousel ads and, actually, for any platform. Pleasant for the human’s eye images that feature the colors of your brand work best of all. Make sure you choose suitable sizes and formats for Instagram, Pinterest, Facebook, and other platforms. If you take pictures on your own, ensure the lighting is good and that there are not too many shadows.
- Video
According to the research, videos can be full-length, but users prefer short Instagram story ads more. With the appearance of Instagram reel ads that last 10-15 seconds only, it became clear that the audience is more interested in this kind of video presentation. Note that you should not obligatorily tell everything in your Facebook or Instagram video ads, but make your audience curious about your goods or services. This is a part of a successful Instagram and Facebook ads strategy.
Your videos should feature as high resolution as possible. You should use a tripod to avoid the “trembling hands” effect and additional lights to shoot a nice and catchy video.
- Audio Ads
Audio ads in the form of audio tracks can make wonders with your audience. You can choose a catchy song that is stuck in the ears of everyone and shoot your Instagram or Facebook ad targeting story with it. If you are more creative, you can rewrite the original track’s text and adjust it according to your marketing needs.
A combination of a beautiful video and a catchy song can do wonders for your brand advertising strategy.
Creating unusual and thrilling content makes Instagram and Facebook ads marketing strategy work faster than simple posts without the “soul” of your brand in them. Our agency will tell everything in detail once you contact us.
Why Is Social Media Advertising So Popular?
According to statistics, most World Wide Web users spend tons of time surfing Instagram, TikTok, Pinterest, Facebook, and other social networks. People can communicate with their old friends, find new ones, and watch various educational and amusing materials there. That is why using Instagram and Facebook advertising services is obligatory nowadays for the successful work of your brand. Instagram shopping ads and paid Facebook advertising are great ways to increase your sales.
Do not be afraid that some options are paid. You receive more opportunities with them.
Using social media pages to sell your goods or services and create a demand for your brand is possible. Users of various social platforms users prefer surfing them to have some rest, to find something exciting, educational, or funny. We will help you to adjust Instagram and Facebook advertising targeting in such a way so that your audience could experience what they are searching for.
Suppose your Instagram and Facebook marketing pages are filled with bright and juicy images, intuitive and simple infographics, catchy advertising songs, thrilling stories, informative carousels, funny videos, and other interesting ads content. In that case, your audience will be attracted to them. However, this may not be enough if you do not conduct research and analysis of your target audience on Instagram and Facebook.
Our Instagram and Facebook ads marketing agency provides service that is oriented toward the result.
Seoza is a professional agency that will help your business to promote your goods and services, target the needed audience, and place your advertising content on Facebook and Instagram. We do not work with your money, we give you a marketing strategy. Seoza is a trustworthy IG and FB ads agency that will help you to increase your income.
If you experience difficulties in sorting out Facebook ad management services or Instagram lead ads, our agency is here to give you a helping hand with the advertising management strategy.