Customer data
Customer data
The main task was to ensure the fastest possible inflow of traffic and a constant increase in the number of orders. A big part of successful SEO promotion is the implementation of a general business plan + general progression dynamics of the company.
Market:
Ukraine
Niche:
Towels and other home textiles
Work essence:
Ensure the fastest possible inflow of traffic and a constant increase in the number of orders.
Progress
The home textile market was a quite competitive segment. When we promoted this case, it was extremely important to ensure stable traffic flow toward the client’s website. It’s also necessary to take into account specifics, which were created from scratch on a domain without history. How did we be able to do that? Read the explanation below.
Our work with the site went in several directions. Let’s talk about each in more detail.
Website semantics
The amount of information, that we processed, was quite large. The complete, clustered semantic core of the site had more than 1000 queries.
While we worked on semantics, our client identified priority categories for towels and textiles;
- Bath towels;
- Kitchen towels;
- Children’s towels and textiles;
- Meter towels;
- Linens.
Content for filling out the website: Optimization and writing
We paid attention to the content analysis on the competitor’s websites. To ensure the effectiveness of our SEO texts, we carefully analyzed the contender’s structure, main text indicators, and blog articles. Based on this info, we set a task for our team of copywriters. The total amount of content was more than 80 articles and 200,000 characters without space.
External optimization of the website
The site was young, without domain history. For this kind of situation, the reference mass build-up method was quite delicate and systemic. In the first stages, we received a small number of links, but there were originated from the most authoritative resources. This allows us to use more aggressive tactics and methods and get even more traffic.
Difficulties that arose and our decisions
Before we started, the client chose to name his site polotenca.org. After 6 months of SEO work, he decided to legislate a trademark and buy the domain Polotenca.ua.
Final result
Traffic is constantly growing. Currently, the site receives more than 10,000 unique visits per month and generates more than 400 orders.
About 670 searches, in Russian, in the Google top:
- 342 queries in the top 3;
- more than 580 requests in the top 10.
About 670 searches, in Russian, in the Google top:
- 231 requests in the top 3;
- more than 440 requests in the top 10.
Yandex top provided us with more than 1010 queries in Ukrainian:
- 380 search queries in the top 3;
- more than 630 requests in the top 10.
More than 770 queries in Russian:
- 279 requests in the top 3
- almost 500 requests in the top 10
Do you need a productive promotion? Then come to us!
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