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Google Ads Campaign Setup for Entrance Repair Service
PPC
Client:
A company specializing in entrance repairs for apartment buildings in Kyiv
Goal:
Attract new clients for entrance repair services through website launch and Google Ads campaigns
Task:
Create a website and set up Google Ads campaigns to achieve the target conversion cost
Budget:
2,190 UAH
Result:
235 clicks, average conversion cost – 243 UAH
Optimization of Google Ads for a Company in the Accounting...
PPC
Client:
A company in the accounting industry
Goal:
Increase the number of leads and reduce their cost by optimizing the Google Ads account
Task:
Conduct an audit of the advertising account, identify and fix technical errors, optimize...
Budget:
22,065 UAH
Result:
517 leads with an average cost of 88.97 UAH
YouTube Ads Launch and Optimization for a Business Funnel
PPC
Client:
Business funnel targeting a B2B audience
Goal:
Acquire registrations through YouTube ads with an average conversion cost of up to 100 UAH
Task:
Launch YouTube ads from scratch, set up conversion tracking for the funnel, and optimize campaigns...
Budget:
Test phase: 10,000 UAH, Total budget: 36,881 UAH
Result:
349 registrations with an average conversion cost of 105.68 UAH
Google Ads Case Study – Setup & Optimization for a Beauty...
PPC
Client:
An online cosmetics store on the Prom.ua platform
Goal:
Reduce conversion costs, achieve the set KPI (maximum 50 UAH per conversion), and increase the...
Task:
Optimize existing Google Ads campaigns, create new conversion-focused campaigns, replace...
Budget:
20,578 UAH over two months
Result:
Average conversion cost: 43.79 UAH, Total revenue: 109,000 UAH
Setting up and optimizing Google Ads for a budget...
PPC
Client:
Online store of budget cosmetics
Goal:
Create effective advertising campaigns in Google Ads to increase sales and achieve an acceptable...
Task:
Set up Google Ads from scratch to attract B2C and B2B clients, optimize campaigns to reduce...
Budget:
69,500 UAH (approximately $1,500)
Result:
1,581 purchases with an average conversion cost of 33 UAH
Scaling a Business with YouTube Ads
PPC
Task:
Scaling two funnels through YouTube Ads
Goal:
Increasing subscriptions for the marathon
Total spent budget:
88,411 USD
Average cost per conversion:
1.33 USD
Cross-audience exclusion:
The effort to reduce duplication proved less effective, which helped refine the strategy for the...
Promotion of a business YouTube channel — +100K subscribers
PPC
Client:
YouTube business channel focused on business, investments, and scaling
Goal:
Increase the number of subscribers from the initial 61K to over 100K while maintaining the average...
Task:
Enhance visibility and attract a target audience using YouTube advertising tools
Budget:
$27,313 over 2.5 years
Result:
+100K new subscribers, average cost per subscriber – $0.26
SEO optimization of a media website from Central Asia
SEO
Client:
Media website in Central Asia
Goal:
Improve visibility and attract more traffic from organic sources and news aggregators
Task:
Enhance the technical optimization of the website and assist authors in improving content for...
Project duration:
6 months
Fallstudie: Bettwäsche-Produktion
PPC
Task:
Create a landing page with a different assortment and limited price, available only today and for...
After the initial setup:
The cost of one lead was $4.96
Average price per lead:
The cost of the lead dropped to $2.23
Result:
A new channel for attracting clients, achieving target goals, and optimizing costs
E-commerce Project
PPC SEO
Task:
Ensure the fastest traffic influx and continuous increase in orders
Traffic before promotion:
We were at the beginning of the website's life cycle, so traffic was low
Traffic after promotion:
Currently, the site receives more than 10,000 unique visits per month
Result:
Fast traffic and orders come in every day
Google Ads Campaign Setup for an Apartment Entrance...
PPC
Client;
A company specializing in renovating entrances of apartment buildings in Kyiv
Goal;
Attract new clients to order entrance renovations through a newly launched website and Google Ads...
Tasks;
Create a website and set up Google Ads campaigns to achieve the target cost per conversion
Budget;
2,190 UAH
Result;
235 clicks with an average cost per conversion of 243 UAH
Google Ads Optimization for an Accounting Services Company
PPC
Client;
A company in the accounting sector
Goal;
Increase the number of leads and reduce their cost by optimizing the Google Ads account
Tasks;
Conduct an audit of the ad account, identify and fix technical errors, optimize campaigns, and...
Budget;
22,065 UAH
Result;
517 leads at an average cost of 88.97 UAH per lead
Google Ads Setup for Anti-Detect Browser Installation
PPC
Client;
A company developing an anti-detect browser for Windows and macOS
Goal;
Maximize the number of software installations among users interested in using an anti-detect browser
Tasks;
Set up a Google Ads campaign, audit the landing page, and optimize for higher conversions
Budget;
99,316 UAH
Result;
1,089 installations with an average cost of 78.73 UAH per installation
Launching and Optimizing YouTube Ads for a Business Funnel
PPC
Client;
A business funnel targeting a B2B audience
Goal;
Drive registrations through YouTube ads with an average cost per conversion of up to 100 UAH
Tasks;
Launch YouTube ads from scratch, set up conversions for the funnel, and optimize ad campaigns to...
Budget;
Test budget – 10,000 UAH; total budget – 36,881 UAH
Result;
349 registrations with an average cost per conversion of 105.68 UAH
Google Ads Setup and Optimization for a Cosmetics Website
PPC
Client;
An online cosmetics store on the Prom.ua platform
Goal;
Reduce the cost per conversion, achieve the set KPI (maximum 50 UAH per conversion), and increase...
Tasks;
Improve existing Google Ads campaigns, create new conversion-focused campaigns, replace...
Budget;
20,578 UAH over two months
Result;
Average cost per conversion – 43.79 UAH, total revenue – 109,000 UAH
Einrichtung und Optimierung von Google Ads für einen...
PPC
Client;
An online store specializing in budget cosmetics
Goal;
Create effective Google Ads campaigns to increase sales and achieve an acceptable cost per...
Tasks;
Set up Google Ads from scratch to attract both B2C and B2B customers, optimize campaigns to reduce...
Budget;
69,500 UAH (approximately $1,500)
Result;
1,581 purchases with an average cost per conversion of 33 UAH
Scaling a Business with YouTube Ads
PPC
Task;
Scaling two funnels through YouTube Ads.
Goal;
Increase subscriptions to the marathon.
Total Budget Spent;
$88,411
Average Cost per Conversion;
$1.33
Audience Cross-Negation;
Proved less effective in reducing duplication, leading to improvements in future strategies.
SEO Optimization for a Central Asian Media Website
SEO
Client;
A media website in Central Asia
Goal;
Increase visibility and attract more traffic from organic sources and news aggregators
Tasks;
Improve the website's technical optimization, assist content creators in enhancing their content...
Project Duration;
6 months
Promoting a Business YouTube Channel – +100K Subscribers
PPC
Client;
A business-themed YouTube channel focused on business, investments, and scaling.
Goal;
Increase subscriber count from 61K to over 100K while maintaining an average cost per subscriber...
Task;
Enhance visibility and attract the target audience using YouTube advertising tools.
Budget;
$27,313 over 2.5 years.
Result;
+100K new subscribers with an average cost per subscriber of $0.26.
Bed Linen Production Case
PPC
Task
Create a landing page with a different assortment and a limited price that is valid only today and...
After the first settings
Cost per lead was $ 4.96.
Average price per lead
Cost of the lead dropped to $ 2.23.
Result
New channel for attracting customers, reach target volumes and optimize the cost.
E-commerce Project
PPC SEO
Task;
Ensure the fastest possible inflow of traffic and a constant increase in the number of orders.
Traffic before promotion;
We were at the start of the website life cycle, so traffic numbers were few
Traffic after promotion;
Currently, the site receives more than 10,000 unique visits per month
Result;
Fast traffic and orders coming on a daily basis
Our Advantages
Want your brand to be the first in AI search? SEOZA knows how to harness the power of AI platforms for effective GEO promotion.

Our Advantages
Want your brand to be the first in AI search? SEOZA knows how to harness the power of AI platforms for effective GEO promotion.
Instead of one-off ad campaigns, choose a strategy that ensures long-term presence in ChatGPT, Copilot, You.com, and other AI platforms. Our GEO solutions not only place your brand at the top of search queries but also generate a steady flow of leads, building brand awareness and trust with your audience. Want to be among the first results AI users see? Choose SEOZA — your trusted partner in GEO optimization!
Benefits of GEO Optimization

Benefits of GEO Optimization
FAQ
WHAT IS GENERATIVE ENGINE OPTIMIZATION (GEO)?
Generative Engine Optimization combines traditional SEO strategies with additional methods aimed at increasing visibility in search engine recommendations generated by artificial intelligence.
WHAT MAKES GEO SERVICES FROM SEOZA UNIQUE?
At SEOZA, we constantly track changes and emerging trends, including Google AI updates like Search Generative Experience (SGE). We develop strategies and solutions that help our clients not only meet market demands but stay ahead of the competition. Our GEO services stand out for their comprehensive approach and customization based on each business’s specific needs.
WHICH INDUSTRIES BENEFIT FROM GEO STRATEGIES?
AI-generated results will impact every business. Therefore, any industry can benefit from our GEO strategies, which are tailored to the unique characteristics of each sector and the individual requirements of our clients.
WHAT’S THE DIFFERENCE BETWEEN GEO AND SEO?
Simply put, GEO is the fusion of SEO and AI. SEO focuses on visibility in traditional search results on platforms like Google and Bing. In contrast, GEO is a new approach aimed at visibility within AI-generated responses. SEO includes keyword research, producing large volumes of helpful content, link building, and implementing technical SEO elements. GEO, however, focuses on new opportunities like Google’s AI Overviews, which generate optimized summaries from existing sources to provide users with the most relevant information. While SEO also aims to produce quality content, GEO emphasizes creating highly valuable, user-centered content rather than purely technical optimization.
ARE MULTIMEDIA ELEMENTS IMPORTANT FOR GEO?
Yes. AI search engines and users alike expect a variety of content formats on web pages. To make your content more interactive and engaging, include videos, images, infographics, and other media. AI can incorporate these elements into search results, and for users, it improves information retention and helps avoid the “wall of text” effect.
How the SEOZA Team Works
Research and analysis of AI algorithms
We analyze how your brand is perceived by ChatGPT, Gemini, and Copilot. This data is used to improve your GEO strategy.
AI review queries and topic analysis
We study which queries trigger AI-generated overviews and how your brand can become more visible in those responses.
Monitoring visibility and content sources
We identify the websites that appear in ChatGPT and Copilot answers and build a strategy to strengthen your position.
Content creation and structuring for AI search
We design content structure and entity markup for articles, reviews, and pages to ensure better interpretation by AI systems.
Technical SEO and AI accessibility
We audit indexing, page speed, and site structure to ensure your website is optimized for AI bot crawling.
Audience outreach
We create a link-building plan across relevant GEO platforms and forums to boost your authority and reach.
What’s included in the service
Research and analysis of the AI landscape
Content strategy for AI platforms
Entity and context optimization
Internal linking strategy tailored for AI
Technical optimization for AI-driven search
Performance evaluation of AI promotion efforts

Looking for effective GEO services? We're here to help!
Submit your request — let's get started right away!
Reviews
SEO optimization
Tomas Adams
I really enjoy working with Leonid, he is a real expert in SEO, so be sure he can help you generate organic traffic to your website. He also explains every step of your cooperation in detail, so you clearly understand what’s going on. He delivers all milestones on time with a proper report of what was done and what results in we expected. So I highly recommend working with Leonid.
12.01.2022
Generative Engine Optimization (GEO) is a content optimization strategy designed for generative AI platforms such as ChatGPT, Claude, and Google AI Overviews. It aims to increase your website’s visibility in AI-generated queries and results. The goal of GEO is to ensure your brand appears in AI-generated answers alongside results from traditional search engines.
Today, 70% of Gen Z uses generative AI to search for information, and 52% of them trust it when making decisions. This shows a growing reliance on AI for fast answers and recommendations.
That’s why businesses must adapt their promotional strategies and integrate GEO. This will help them:
Meeting these objectives not only enhances your marketing strategy’s effectiveness but also allows your brand to become part of the evolving digital ecosystem — where generative AI is becoming the primary source of information. Applying a GEO approach boosts traffic and helps build a sustainable image of a tech-savvy, innovation-oriented brand.
Generative engines (LLMs) use large-scale neural networks to produce responses to user queries. They analyze vast amounts of data, learn to recognize linguistic patterns and contexts, and apply current events to generate relevant answers.
For B2B brands, this offers a unique opportunity to optimize content for generative systems. This enables:
Implementing these steps helps brands stay relevant in fast-changing conditions and actively use AI platforms to raise awareness and grow their audience. In a world where artificial intelligence becomes the main source of information, optimizing content for generative engines opens new opportunities for business growth and long-term customer engagement.
SEO and GEO are two strategic directions in modern digital marketing. They serve different purposes but can effectively complement each other. SEO focuses on optimizing content for search engines, while GEO targets generative AI platforms. Understanding the key differences between these approaches helps tailor content for both formats.
| Characteristic | SEO | GEO |
| Target platform | Search engines (Google, Bing) | Generative AI systems (ChatGPT, Claude) |
| Key metrics | SERP rankings, click-through rate | Inclusion in AI answers, brand mentions |
| Main focus | Optimization for search algorithms | Data relevance for generative AI |
| Content formats | Text, images, video | Responses, dialogues, descriptions |
To successfully integrate Generative Engine Optimization (GEO) into your marketing strategy, several key steps should be followed. These will help adapt your content for generative AI systems and increase its relevance and visibility to your target audience:
Implementing these steps helps your brand strengthen its presence in traditional search while also securing visibility on generative AI platforms. This is especially critical as more users rely on AI for quick, personalized answers. A structured GEO strategy opens new opportunities to attract clients and reinforce your brand.
Generative Engine Optimization is not a replacement for traditional SEO — it’s its evolution and extension. By rethinking your content creation and optimization strategies, you can reach new audiences that search through AI platforms. Stay ahead of the curve by integrating GEO into your digital marketing strategy.
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