Client Information
The client came to us with a problem: their website was almost not indexed by search engines. In Google’s results, only two pages of the site were visible, and the website could only be found by its domain name or by a few (just three) keywords. This meant that potential customers simply had no chance of finding the site when searching for relevant products or services.
The main goal of the client was to significantly expand search visibility — to increase the number of keyword phrases for which the site ranks, boost the number of visits to the website, and improve its positions in Google. The most important task was to ensure that search engines could see not just two pages, but the full amount of content offered by the business.
The company’s website consisted of a main domain and a subdomain where the key product categories were located. The subdomain was supposed to become the main source of organic traffic, but it was not optimized for search engines. The pages were loaded via JavaScript, which significantly complicated their indexing. As a result, search crawlers either didn’t see the content at all or interpreted it only partially, preventing the pages from ranking for the necessary queries.
At first glance, the website looked modern and functional, but its performance in search results was weak. The owners expected the new website to immediately start generating organic traffic, but that didn’t happen. After the first checks, it became clear that the problem wasn’t the lack of content or demand, but technical and SEO issues that blocked the website’s visibility to search engines.
Identified Problems and Their Significance
During the audit, several issues were discovered that hindered the website’s indexing and ranking performance.
Missing or Incorrect Metadata
Many pages were missing titles (Title) and descriptions (Description), or they were duplicated and did not accurately reflect the actual content of the page. In some cases, the Title tag matched the H1 or was too short or excessively long. There were also pages with multiple H1 headings at once, which is a direct violation of SEO best practices. As a result, search engines could not determine which information was most important, and users saw poor-quality, unattractive snippets in search results.
Duplicate Content
Some pages repeated the same texts, titles, and descriptions, while canonical tags were set incorrectly. This created internal “competition” between the site’s own pages — search engines couldn’t determine which version to display in the results. Consequently, overall relevance decreased, and rankings remained low.
Technical Performance Issues
The website had a long server response time, which negatively affected both user experience and Google rankings. Images were too large and unoptimized, causing pages to load slowly. ALT attributes were missing for most images, which prevented the site from appearing in image search and reduced accessibility. In addition, incorrect redirects further complicated indexing.
Lack of Structured Data
The site did not use Schema.org markup for products and categories. This meant that in search results it appeared “plain,” without enhanced elements such as price, rating, or product availability. Competitors who used proper structured data looked much more appealing, and users were more likely to click on their results.
Minor but Telling Mistakes
Among smaller issues were the use of emojis or special symbols in titles, overly short page descriptions, and minimal content where more information was needed. Although these may seem insignificant, together they create a negative impression for both search engines and users.
Need a technical audit? Then you’ve come to the right place!
Submit your request — don’t waste your time.
Why It’s Important to Fix SEO Errors at the Start of a Project
Launching a new website is always the moment when search engines form their “first impression” of the resource. If, during indexing, they encounter missing metadata, duplicate pages, technical errors, or slow loading speeds, the site quickly gains a “low-quality” status. Later, even after fixing these issues, it can take months to change that perception. Google is in no hurry to “re-evaluate” a site that initially presented itself as problematic.
Fixing SEO errors after launch is always more expensive and time-consuming than preventing them in advance. Imagine a website that’s already indexed with duplicate pages — you’ll then need to spend additional time and resources to “re-train” the search engine on which version is canonical. But if you configure the proper canonical tags and metadata from the very beginning, search engines will view the site correctly from the first days of indexing.
Most importantly, the start of any project comes with the expectation of fast results. Businesses invest in new websites to generate traffic and attract clients. If, instead, the site stagnates during the first few months, confidence in the project declines. That’s why conducting a professional SEO audit before or immediately after launch ensures that your site works for your business — not against it.
Recommendations and Implemented Changes
After the audit, it became clear that without comprehensive improvements, the website would not be able to reach the desired level of organic traffic. Therefore, we developed a step-by-step plan where each change was aimed at solving a specific issue while directly improving user experience and search engine trust.
The first step was to fix the metadata. Unique titles (Title) and descriptions (Description) were written for each page, clearly reflecting the content and aligning with users’ search queries. H1 headings were standardized to follow one key rule: one page — one main heading. This made the site’s structure more understandable for both search engines and visitors.
Next, we focused on eliminating duplicate content. Canonical tags were properly configured to indicate to search engines which version of each page was the main one. This prevented “internal competition” between the website’s own pages and improved their relevance in search results.
Technical errors were also addressed. We optimized images by reducing their size without compromising quality and added ALT attributes for each file. This sped up page loading and helped the website gain additional traffic through image search. The server response time was reduced, positively impacting both Google rankings and user experience. Incorrect redirects were fixed, allowing search crawlers to navigate the site smoothly.
Special attention was given to structured data. Schema.org markup was added for products and categories, enabling pages to appear in search results with rich snippets — including prices, ratings, and stock availability. This made the website more appealing to users and led to an increase in CTR.
We also refined smaller but important details. Emojis and unnecessary symbols were removed from titles, overly short descriptions were adjusted, and content was expanded on pages where it was lacking. As a result, the website began to look more professional and gained more user trust.
All these changes together created a solid foundation for stable growth. The website gained a clear structure that is easy to understand for both users and search engines. Importantly, these improvements not only resolved indexing issues but also enhanced the overall quality of the resource — making it faster, more user-friendly, and more competitive.
Results after fixes
On the Google Search Console graph, you can see:
- Clicks increased by 500–700%.
- Impressions grew by 300–500%.
CTR rose to 8.8%.
The graph shows steady traffic growth after technical and content issues were resolved.
Business takeaway
- An SEO audit at the start saves months of lost visibility.
- Technical — even minor — errors accumulate and prevent the site from growing.
- After fixing them, the site gets indexed faster, ranks higher, and users click and visit more often.
Order an audit and error correction from us
As this case shows, even a modern website can remain invisible to search engines due to technical flaws and structural issues. A timely SEO audit helps prevent months of lost visibility, while fixing critical problems ensures steady growth in organic traffic.
By ordering a site analysis from us, you’ll receive a detailed report of all detected issues, a clear explanation of why they need to be fixed, and a step-by-step action plan for resolving them. We don’t just identify problems — we help you solve them so your website becomes fast, properly indexed, and ranks high in search results.
If you want your website to operate at full capacity from day one and deliver stable traffic — contact us. We’ll conduct an audit, fix the issues, and prepare your site for growth in search engines.
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