Information about the client

Information about the client
Promotion Region: United States
Niche: Apartment sales in Miami
Goal: Increase organic traffic
Promotion Period: From September 2020 to April 2021
Task: The client requested to increase organic traffic to a website for selling and renting apartments in Miami. According to the owner, traffic had been stable for many years. The main goal set by the client was to increase sales through the SEO channel.
Metrics before starting work
20,276 users
16,812 keywords
372 referring domains
What was done
Internal Optimization:
- Conducted a full technical SEO audit of the website and created a technical task to fix technical errors.
- Collected target keywords.
- Analyzing key phrases and the structure of competitors’ websites, we concluded that the site structure should be expanded. It was suggested to create pages for areas and new buildings. We also segmented the listings into categories: new buildings, beachfront apartments, premium housing, etc.
- Worked on the site’s internal linking.
- Compiled a list of filters for the site and developed technical requirements for developers.
- Developed content templates for each type of page.
- Optimized meta tags.
External Optimization:
- Analyzed the backlink profiles of competitors.
- Defined the strategy for building a backlink profile.
- Worked monthly on creating a backlink profile from high-quality, relevant resources.
- Analyzed the growth dynamics and quality of the external backlink profile.
Analytics:
- Monitored changes in organic traffic and conversions.
- Analyzed behavioral factors. Reoptimized low-performing pages.
- Analyzed website indexing in Google Search Console.
- Analyzed changes in website rankings.
Results
43,116 users
33,701 keywords
544 referring domains
Need productive promotion? Then contact us!
Leave an application, don't waste time
Conclusions

Conclusions
The task set by the client has been completed. We identified several important nuances that help successfully promote a website in a highly competitive niche:
- Analysis of key phrases and competitors’ websites: To build the correct site structure, it is important to analyze key phrases and competitors’ websites. Then, it is necessary to create and optimize new landing pages.
- Even the smallest technical mistake can lead to a decline in site rankings and traffic: Therefore, it is essential to continuously scan the site using tools like Screaming Frog or Netpeak Spider.
- Continuous monitoring: It is crucial to constantly track rankings, traffic, and behavioral factors to identify “weak” pages on the site.
- Monitoring competitors’ backlink profiles: It is important to monitor the activity and dynamics of competitors’ backlink profiles. This work helps to develop and adjust the strategy for external website promotion effectively.
Similar cases
The Importance of Fixing Website Errors at the Start
SEO
Problem:
The website was practically not indexed by search engines.
Goal:
Expand search visibility.
Result:
Clicks increased by 500–700%.
Optimization of Advertising Campaigns for an Online Store...
Client:
Specializes in selling vitamins and dietary supplements through online channels, using an...
Optimization of Advertising Campaigns for an Online...
PPC
Client:
Specializes in providing logistics and delivery services, offering comprehensive solutions for...
Task:
Online sales of services through digital channels
Advertising Campaign for an E-commerce Online Store in the...
PPC
Client:
An online store specializing in selling specialized equipment for the B2B sector, primarily...
Task:
Optimizing advertising campaigns to attract traffic and increase sales of high-value equipment
Google Ads Campaign Setup for Entrance Repair Service
PPC
Client:
A company specializing in entrance repairs for apartment buildings in Kyiv
Goal:
Attract new clients for entrance repair services through website launch and Google Ads campaigns
Task:
Create a website and set up Google Ads campaigns to achieve the target conversion cost
Budget:
2,190 UAH
Result:
235 clicks, average conversion cost – 243 UAH
Optimization of Google Ads for a Company in the Accounting...
PPC
Client:
A company in the accounting industry
Goal:
Increase the number of leads and reduce their cost by optimizing the Google Ads account
Task:
Conduct an audit of the advertising account, identify and fix technical errors, optimize...
Budget:
22,065 UAH
Result:
517 leads with an average cost of 88.97 UAH
YouTube Ads Launch for a Company
PPC
Goal:
Launch YouTube ads for a B2B funnel, achieve a low cost per lead, and increase the number of...
Task:
Set up the advertising account from scratch, configure conversion tracking, test audiences, and...
Budget:
Test phase
YouTube Ads Launch and Optimization for a Business Funnel
PPC
Client:
Business funnel targeting a B2B audience
Goal:
Acquire registrations through YouTube ads with an average conversion cost of up to 100 UAH
Task:
Launch YouTube ads from scratch, set up conversion tracking for the funnel, and optimize campaigns...
Budget:
Test phase: 10,000 UAH, Total budget: 36,881 UAH
Result:
349 registrations with an average conversion cost of 105.68 UAH
Google Ads Case Study – Setup & Optimization for a Beauty...
PPC
Client:
An online cosmetics store on the Prom.ua platform
Goal:
Reduce conversion costs, achieve the set KPI (maximum 50 UAH per conversion), and increase the...
Task:
Optimize existing Google Ads campaigns, create new conversion-focused campaigns, replace...
Budget:
20,578 UAH over two months
Result:
Average conversion cost: 43.79 UAH, Total revenue: 109,000 UAH
Scaling a Business with YouTube Ads
PPC
Task:
Scaling two funnels through YouTube Ads
Goal:
Increasing subscriptions for the marathon
Total spent budget:
88,411 USD
Average cost per conversion:
1.33 USD
Cross-audience exclusion:
The effort to reduce duplication proved less effective, which helped refine the strategy for the...
Promotion of a business YouTube channel — +100K subscribers
PPC
Client:
YouTube business channel focused on business, investments, and scaling
Goal:
Increase the number of subscribers from the initial 61K to over 100K while maintaining the average...
Task:
Enhance visibility and attract a target audience using YouTube advertising tools
Budget:
$27,313 over 2.5 years
Result:
+100K new subscribers, average cost per subscriber – $0.26
SEO optimization of a media website from Central Asia
SEO
Client:
Media website in Central Asia
Goal:
Improve visibility and attract more traffic from organic sources and news aggregators
Task:
Enhance the technical optimization of the website and assist authors in improving content for...
Project duration:
6 months
Promotion of Key Queries and SEO Optimization
SEO
Client:
Website in a highly competitive niche, USA
Goal:
Increase the website's visibility in search engines, improve rankings for key queries
Project duration:
3 months
Budget:
3017 USD
Info business case. Sales funnel
PPC
Task:
The main goal was high-quality traffic
Average number of leads after promotion:
31,649
Average cost per lead after promotion:
$1.3
Results:
We successfully completed the tasks set by the client
Ad Account Setup
PPC
Task:
To attract as many clients as possible
Average number of leads after promotion:
149
Average cost per lead:
$3.31
Result:
The problem was solved both from the manager's side and from the side of the advertising campaign
Contextual Advertising Case on the Website
PPC
Task:
Set up contextual advertising
Max cost per lead:
156 UAH
Min cost per lead:
90 UAH
Result:
Client saves money
Advertising campaign promotion on Telegram
PPC
Task:
Promotion of a community in Telegram
Max. lead cost:
50 cents
Min. lead cost:
10 cents
Result:
Increase in the number of Telegram subscribers
Fallstudie: Bettwäsche-Produktion
PPC
Task:
Create a landing page with a different assortment and limited price, available only today and for...
After the initial setup:
The cost of one lead was $4.96
Average price per lead:
The cost of the lead dropped to $2.23
Result:
A new channel for attracting clients, achieving target goals, and optimizing costs
E-commerce Project
PPC SEO
Task:
Ensure the fastest traffic influx and continuous increase in orders
Traffic before promotion:
We were at the beginning of the website's life cycle, so traffic was low
Traffic after promotion:
Currently, the site receives more than 10,000 unique visits per month
Result:
Fast traffic and orders come in every day
SEO Case for a Startup
SEO
Objective:
Increase the number of high-paying users from the USA
Organic traffic at the start:
34,000 per month
Solution:
8 SEO technologies were used
Results:
400,000 visitors from organic traffic
SEO Case for the Project
SEO
Task:
SEO optimization for the internet service
Traffic before SEO optimization:
37,000 per month
Traffic after SEO optimization:
223,000 per month
Result:
Traffic increased by 6 times
SEO for Furniture Store
SEO
Task:
Increase search rankings by at least 2 times
We discovered:
11 technical errors on the site
Actions taken:
4 site audits
Results:
Traffic increased 5 times
SEO in the USA
SEO
Task:
Improve rankings and search results
Visitors:
300+ per month
Backlinks:
570+
Result:
First page for LV and HV queries
SEO for Real Estate in Miami
SEO
Task:
Increase organic traffic
Keywords in Google:
Increased by 16,889 keywords
Number of backlinks:
Increased by 172 backlinks
Result:
Organic traffic: 43,116 users
Advertising Campaign for an Online Business in the B2B...
PPC
Client:
Specializes in providing services in the field of digital marketing, including targeted...
Optimization of advertising campaigns for the Logistics...
PPC
Clients:
Logistics Academy and transportation company Kings of Transport.
Goal:
Attracting new clients through online advertising for their activities in the fields of education...
Pearl of Proskuriv-2
SEO
Task:
SEO optimization of the LiYA.ua children's footwear online store
Monthly traffic before optimization:
2048
Monthly traffic after optimization:
10489
Result:
Increase in traffic by 5 times
Google Ads Campaign Setup for an Apartment Entrance...
PPC
Client;
A company specializing in renovating entrances of apartment buildings in Kyiv
Goal;
Attract new clients to order entrance renovations through a newly launched website and Google Ads...
Tasks;
Create a website and set up Google Ads campaigns to achieve the target cost per conversion
Budget;
2,190 UAH
Result;
235 clicks with an average cost per conversion of 243 UAH
Google Ads Optimization for an Accounting Services Company
PPC
Client;
A company in the accounting sector
Goal;
Increase the number of leads and reduce their cost by optimizing the Google Ads account
Tasks;
Conduct an audit of the ad account, identify and fix technical errors, optimize campaigns, and...
Budget;
22,065 UAH
Result;
517 leads at an average cost of 88.97 UAH per lead
Google Ads Setup for Anti-Detect Browser Installation
PPC
Client;
A company developing an anti-detect browser for Windows and macOS
Goal;
Maximize the number of software installations among users interested in using an anti-detect browser
Tasks;
Set up a Google Ads campaign, audit the landing page, and optimize for higher conversions
Budget;
99,316 UAH
Result;
1,089 installations with an average cost of 78.73 UAH per installation
Launching YouTube Ads for a Company
PPC
Goal;
Launch YouTube ads for a B2B funnel, achieve a low cost per lead, and increase registration volume
Tasks;
Set up a new advertising account from scratch, configure goals for conversion tracking, test...
Budget;
Test phase
Launching and Optimizing YouTube Ads for a Business Funnel
PPC
Client;
A business funnel targeting a B2B audience
Goal;
Drive registrations through YouTube ads with an average cost per conversion of up to 100 UAH
Tasks;
Launch YouTube ads from scratch, set up conversions for the funnel, and optimize ad campaigns to...
Budget;
Test budget – 10,000 UAH; total budget – 36,881 UAH
Result;
349 registrations with an average cost per conversion of 105.68 UAH
Einrichtung und Optimierung von Google Ads für einen...
PPC
Client;
An online store specializing in budget cosmetics
Goal;
Create effective Google Ads campaigns to increase sales and achieve an acceptable cost per...
Tasks;
Set up Google Ads from scratch to attract both B2C and B2B customers, optimize campaigns to reduce...
Budget;
69,500 UAH (approximately $1,500)
Result;
1,581 purchases with an average cost per conversion of 33 UAH
SEO Optimization for a Central Asian Media Website
SEO
Client;
A media website in Central Asia
Goal;
Increase visibility and attract more traffic from organic sources and news aggregators
Tasks;
Improve the website's technical optimization, assist content creators in enhancing their content...
Project Duration;
6 months
Promoting a Business YouTube Channel – +100K Subscribers
PPC
Client;
A business-themed YouTube channel focused on business, investments, and scaling.
Goal;
Increase subscriber count from 61K to over 100K while maintaining an average cost per subscriber...
Task;
Enhance visibility and attract the target audience using YouTube advertising tools.
Budget;
$27,313 over 2.5 years.
Result;
+100K new subscribers with an average cost per subscriber of $0.26.
Case info business. Funnel
PPC
Task;
Quality traffic was a primary goal
Averege number of leads after promotion;
31649
Average cost per lead after promotion;
$ 1.3
Results;
We managed to cope with the tasks set before us by the client
Setting up an advertising account
PPC
Task
make as many clients as possible
Average number of leads after promoution
149
Average price per lead
$3.31
Result
The problem was solved both on the part of the manager and on the part of the advertising campaign.
Website Contextual Advertising Case
PPC
Task;
Set up contextual advertising
Max lead cost
156 ₴
Min lead cost
90 ₴
Result;
Client save money
Telegram advertising campaign
PPC
Task;
Promote community in Telegram
Max lead cost
50 cents
Min lead cost
10 cents
Result;
Increase in telegram subscriptions
Bed Linen Production Case
PPC
Task
Create a landing page with a different assortment and a limited price that is valid only today and...
After the first settings
Cost per lead was $ 4.96.
Average price per lead
Cost of the lead dropped to $ 2.23.
Result
New channel for attracting customers, reach target volumes and optimize the cost.
E-commerce Project
PPC SEO
Task;
Ensure the fastest possible inflow of traffic and a constant increase in the number of orders.
Traffic before promotion;
We were at the start of the website life cycle, so traffic numbers were few
Traffic after promotion;
Currently, the site receives more than 10,000 unique visits per month
Result;
Fast traffic and orders coming on a daily basis
SEO Case for Startup
SEO
Task;
Increase the number of the most solvent audience from the USA.
Organic traffic at the start;
34,000 per month.
Solution
8 SEO techniques were used
Results;
400 thousand visitors from organics
SEO Case for Project
SEO
Task;
SEO optimization for internet service
Traffic before SEO promotion;
37 000/per month
Traffic after SEO promotion;
223 000/per month
Result;
Traffic grew by 6x
SEO for Furniture Store
SEO
Task;
Rise in the search results at least 2 times
We found;
11 technical errors on the site
Conducted;
4 site research
Results;
Traffic grew 5 times
SEO in the United States
SEO
Task;
Improve positions in search results
Visitors
300+ per month
Backlinks
570+
Result;
First page for LV and HV queries
SEO for Real Estate Miami
SEO
Task;
Increase organic traffic
Keywords in google;
Has increased by 16889 keywords
Number of backlinks;
Has increased by 172 links
Result;
Organic traffic: 43,116 users
Reviews
Facebook ADs and SEO
Artem Malchenko
The project is launched and successfully generates applications. Leonid is always in touch, gives recommendations on the Facebook account and my website. I am very satisfied with the cooperation at this stage. Thank you, everything is done with high quality and conscientiously
18.09.2022
SEO optimization
Tomas Adams
I really enjoy working with Leonid, he is a real expert in SEO, so be sure he can help you generate organic traffic to your website. He also explains every step of your cooperation in detail, so you clearly understand what’s going on. He delivers all milestones on time with a proper report of what was done and what results in we expected. So I highly recommend working with Leonid.
12.01.2022


