Steps Taken
Account Creation and Campaign Setup
- Configured goals for conversion tracking, connected Google Analytics, and developed and integrated Google Tag Manager.
- Created a new advertising account and launched a campaign with a gradual account warming strategy to improve stability and reduce the risk of account suspension.
Campaign Optimization
- Used strategies focused on maximizing conversions and tested various audiences, including interests, Lookalike audiences, and topics.
- Adapted campaigns to target the Ukrainian audience with a focus on specific geography.
- Tested three different creatives to identify the most effective, which helped lower the cost per conversion.
Budget Management and Settings
- Allocated the initial budget for account warming and gradually increased traffic volumes to ensure stability.
- Maintained regular payments to avoid campaign interruptions, ensuring consistent results.
- Set up campaigns for gradual expansion to colder audiences after achieving positive results with hot audiences.
Continuous Monitoring and Adjustments
- Optimized campaigns based on landing page analysis and user interactions.
- Used creatives addressing the needs and pain points of the target audience, followed by scaling to the most effective audiences.
Results
Spent: 36,881 UAH
Metrics: 531,743 interactions and 42,650 video views
Conversions: 349 site registrations with an average cost of 105.68 UAH ($3.80)
KPI Achieved: Conversion cost of 105.68 UAH, close to the client’s target KPI.
Conclusions
Account Warming and Gradual Budget Increase: Gradually warming the advertising account stabilized campaigns and minimized the risk of suspension.
Importance of Regular Payments: Campaign interruptions due to delayed payments reduced effectiveness. Regular payments ensured uninterrupted operation and better performance.
Creative Testing: Testing multiple creatives quickly identified effective options, reducing conversion costs.
Landing Page and Creative Analysis: Optimizing landing pages and testing creatives allowed for better adaptation to the target audience’s needs and improved conversions.
This case demonstrates that successful YouTube advertising for a business funnel is achievable with a comprehensive approach: gradual account warming, proper audience selection, regular payments, and creative testing. Using this strategy, the client achieved their target KPI and gained stable traffic to their funnel.