YouTube Ads Launch and Optimization for a Business Funnel
PPC
Client:
Business funnel targeting a B2B audience
Goal:
Acquire registrations through YouTube ads with an average conversion cost of up to 100 UAH
Task:
Launch YouTube ads from scratch, set up conversion tracking for the funnel, and optimize campaigns...
Budget:
Test phase: 10,000 UAH, Total budget: 36,881 UAH
Result:
349 registrations with an average conversion cost of 105.68 UAH
Google Ads Case Study – Setup & Optimization for a...
PPC
Client:
An online cosmetics store on the Prom.ua platform
Goal:
Reduce conversion costs, achieve the set KPI (maximum 50 UAH per conversion), and increase the...
Task:
Optimize existing Google Ads campaigns, create new conversion-focused campaigns, replace...
Budget:
20,578 UAH over two months
Result:
Average conversion cost: 43.79 UAH, Total revenue: 109,000 UAH
Setting up and optimizing Google Ads for a budget...
PPC
Client:
Online store of budget cosmetics
Goal:
Create effective advertising campaigns in Google Ads to increase sales and achieve an acceptable...
Task:
Set up Google Ads from scratch to attract B2C and B2B clients, optimize campaigns to reduce...
Budget:
69,500 UAH (approximately $1,500)
Result:
1,581 purchases with an average conversion cost of 33 UAH
Scaling a Business with YouTube Ads
PPC
Task:
Scaling two funnels through YouTube Ads
Goal:
Increasing subscriptions for the marathon
Total spent budget:
88,411 USD
Average cost per conversion:
1.33 USD
Cross-audience exclusion:
The effort to reduce duplication proved less effective, which helped refine the strategy for the...
Promotion of a business YouTube channel — +100K subscribers
PPC
Client:
YouTube business channel focused on business, investments, and scaling
Goal:
Increase the number of subscribers from the initial 61K to over 100K while maintaining the average...
Task:
Enhance visibility and attract a target audience using YouTube advertising tools
Budget:
$27,313 over 2.5 years
Result:
+100K new subscribers, average cost per subscriber – $0.26